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 What Services and Products do New Homeowners Want and Need?
People who move to a new state typically spend more in the first year than they do in the next five.
–TRW Marketing Services
New homeowners find local service providers after they move in. You can reach new homeowners who need services such as...
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PROFESSIONAL SERVICES
New Attorney (19%)
New Accountant (8%)
New Dentist (35%)
New Doctor (32%)
New Hospital/HMO (17%)
New Optician (15%) |
CONTRACTING SERVICES
Painting (41%)
Carpet/Upholstery Cleaning (32%)
Weekly House Cleaning (15%)
Chimney Cleaning (23%)
New Electrician (38%)
New Carpenter (28%)
New Handyman (25%)
Driveway Paving/Sealing (29%) |
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HEALTH & BEAUTY SERVICES
New Beauty Salon (39%)
New Health Club (20%) |
HOME-RELATED SERVICES
New Landscaper (44%)
New Pest Control Service (28%)
New Decorating Service (17%)
Septic System Cleaner (14%)
New Home Fuel Company (35%)
New Locksmith (19%) |
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FINANCIAL SERVICES
New Bank (34%)
New Insurance Company (30%) |
MISCELLANEOUS SERVICES
New Auto Repair Place (37%)
New Subscription Delivery (43%)
Discount Buying Club (16%)
Adult Education Classes (25%) |
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CHILD & PET SERVICES
New Pet Services (29%)
New Child Day Care (17%) |
ENTERTAINMENT SERVICES
New Restaurants (72%)
New Internet Provider (21%)
New Video Rental Store (57%) |
Here are some of their Purchases...
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HOME DECORATING & IMPROVEMENT
Hardware Supplies (63%)
Paint & Wallpaper Supply (73%)
Picture Framing (38%)
Drapes & Blinds (72%)
Works of Art (17%)
Fireplace Accessories (23%)) |
HOME FURNISHINGS
New Furniture (70%)
Carpeting (38%)
Oriental Rug (12%)
Other Flooring (32%)
Lighting Fixture (50%)
Used Furniture (19%) |
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AUTOMOBILES
Car (43%) |
BED, BATH, KITCHEN, & OFFICE
Closet Organizer (28%)
Bed & Bath Supplies (62%)
Mattress/Futon (31%)
Kitchenware (69%)
Home Office Furniture (24%) |
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APPLIANCES & ELECTRONICS
TV & Stereo (30%)
Vacuum Cleaner (29%)
Barbeque Grill (39%)
Computer (24%)
Major Appliance (57%)
Small Appliance (69%)
Air Conditioner/Fan (39%)
Phone/Cell Phone/Pager (41%) |
OTHER
Adult Clothing (62%)
Jewelry (16%)
Books (36%)
Security Systems (12%) |
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CHILD & PETS
Kid's Clothing (41%)
Kid's Toys (26%)
Baby Furniture (20%)
Swing Set/Structure (23%)
Bicycle, Skates, etc. (29%)
Pet Supplies (30%) |
HOME REMODELING
Siding/Window/Roof (31%)
Bathroom Remodeling (20%)
Kitchen Remodeling (19%)
Addition/Deck/Patio (25%) |
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LAWN & GARDEN
Garden Equipment (70%)
Garden Supplies (72%)
Fence/Shed/Gazebo (40%)
Bird Feeder (33%)
Patio Furniture (50%) |
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All numbers based on readers who purchased or planned to purchase goods and services within two years of home purchase.
Results from Homesteader Enterprises Inc. Reader Survey conducted in August 1999.
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